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Net Advanced

To herald the advantages of NET's (t.v) Advanced Package in a very humorous way. This was the idea proposed by Fisher América Sul for a campaign where several animated characters representing the diversity of channels pile onto a viewer's sofa. As with every project carried out by Animaholics, this one also had its beginnings with the creation of characters and the production of a detailed storyboard.

The commercial, of a minute's duration, had only approximately forty seconds of cartoon, where, between its several characters more than 3000 pictures were drawn, scanned and painted.

The scenery was created separately on canson paper with paintings done in watercolours and coloured pencils and then the details were enhanced with Photoshop. The ten characters all had to be created separately and in cycles, work that was followed by the application of shading and highlighting for each character involving more than a hundred and thirty layers (phew!) in the final composition. This was achieved with After Effects software. The television that bounces and the sofa that contorts itself when the elephant sits down had to be animated with a well known technique called morphing. Only that in this case, instead of transforming

After Effects Composition

sofa's morph

one object into another, as is most common, we just used the technique to deform the objects. To accompany the cartoon a collection of scenes and animated logos from NET channels such as Nickelodeon, Discovery Kids, Animal Planet and MGM Gold

amongst others, was made, completing and filling the remaining space in the commercial. It was a true marathon of animation, due mainly to the

amount of work necessary to accomplish a commercial with these characteristics. There were nine professionals working almost day and night on this production for fifteen days, but the results more than compensated for their efforts and you can see them now on our web site.

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